Home Improvement Shows, Inc. Newsletter
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| August Newsletter
8/23/10 |
Copyright by
Naomi Hulme, CEM, 2010 |
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Greetings!
Summer is winding down, but things are still heating up! We hope everyone is having a relaxing, yet profitable season. When is the last time you contacted all of your former clients? Keep those relationships in tact with frequent check-ups. Give your contacts a call and find out how you can help them with a new project, and while you are at it, ask for at least 3 referrals. Always be reaching out for new business, but remember that your current database is a treasure chest, and although you may have to hunt, there is gold to be found! Don't miss out on repeat or new business for lack of trying, and remember it always takes some "no's" before you hit that big rewarding "YES!"
Spaces are still available for the upcoming Home Improvement Show, August 28-29, at the Dallas Convention Center (Hall A). Call us today to find out how meeting face-to-face with quality leads can change your business! |
| Each month we plan to feature a photo of a remodel or project by one of our Home Improvement Show exhibitors. The "photo of the month" is shown as the header of the newsletter, adjacent to the Home Improvement Shows, Inc. logo.
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 Don't Miss our August Show!
It's almost time for our second Home Improvement Show of the year at the Dallas Convention Center (Hall A) on August 28-29 from 10am-6pm.
If you are interested in exhibiting in future shows and want to visit the show, email us to obtain a VIP pass!
Several educational seminars will be available at the show. Take a look at the schedule of speakers and topics to be discussed: |
| Saturday, August 28
12:00 -- David Yates - Host of HG Radio- "Energy Efficiency, Renovations, Home Repairs, and Maintenance"
David Yates, host of HGRadio on KLIF, advises homeowners in Texas and California on how to manage renovations, home repairs and maintenance. A contractor who knows the importance of resourcefulness and craftsmanship, his experience in new-home construction and sustainable building have garnered him a growing fan base. David has been named a Certified Graduate Builder by the National Association of Home Builders and was honored by Restore America for his outstanding preservation efforts. David and his team built the 500th Houston Habitat for Humanity Home. More than 500,000 people have visited his Design and Idea Show Homes. 1:00 -- Ron Hall, Owner of Organic Dynamics, speaking on
Dynamics of Organics
Ron is the host of Natural Living a Texas Certified Landscape Professional, a Texas Master Certified Nursery Professional, a licensed irrigator, licensed Pesticide Applicator, a Certified Arborist, and a member in good standing with Texas Nursery and Landscape Association.2:00 -- Mike Mendoza and Joe Salinas with Absolute Stone
Presenting Granite Maintenance and Protection3:00 -- Home Staging | Organizing | Re-Design by Michelle Lynne
By Michelle Lynne is a redesign and home staging firm. Whether you're staging a home for resale, or trying to "rework" the pieces you have to enjoy for years to come, by Michelle Lynne can find the best design solutions for the best value.
Sunday, August 29
12:00 -- Home Staging | Organizing | Re-Design by Michelle Lynne
By Michelle Lynne is a redesign and home staging firm. Whether you're staging a home for resale, or trying to "rework" the pieces you have to enjoy for years to come, by Michelle Lynne can find the best design solutions for the best value.
1:00 -- Ron Hall, Owner of Organic Dynamics, speaking on Dynamics of Organics
Ron is the host of Natural Living a Texas Certified Landscape Professional, a Texas Master Certified Nursery Professional, a licensed irrigator, licensed Pesticide Applicator, a Certified Arborist, and a member in good standing with Texas Nursery and Landscape Association.
2:00 -- Mike Mendoza and Joe Salinas with Absolute Stone
Presenting Granite Maintenance and Protection
Stage sponsored by:
570 KLIF Talk Radio |
 Marketing Campaign:
We take pride in the fact that we put forth every effort to get the word out through various marketing opportunities to bring quality leads to the Home Improvement Show. Before each show we will outline our marketing campaign for that particular show.
Below is a look at the different marketing mediums being used for the August 28-29, 2010 Home Improvement Show.
Billboards:
Clear Channel Outdoor
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Central Expwy. N/O Spring Creek Pkwy. ES, faces N
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Hillcrest Av. N/O Daniels Av. WS, faces S
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Hwy. 121 W/O FM 2281 SS, faces W
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LBJ Frwy. E/O Plano Rd. NS, faces E
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Stemmons Frwy. S/O Airport Frwy. ES, faces S
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Thornton Frwy. W/O Winslow Av. SS, faces W
CBS Outdoor
- I-35E S/O Beltline W/S, F/S
- I-30 W/O Dolphin N/S, F/W
- LBJ Frwy. E/O Forest N/S, F/W
Television:
- Ch. 4 Fox
- Ch. 5 NBC
- Ch. 8 WFAA 8
- Ch. 33 CW 33
- Digital 31.4
Radio: - 103.7 Lite FM - KVIL
- 1080 AM - KRLD
- 820 AM - WBAP
- 96.7 FM - WBAP
- 570 AM - KLIF
- 99.5 The Wolf - KPLX
- 92.5 FM - KZPS
- 102.9 MIX - KDMX
- 1190 AM - KFXR (CNN)
Online Campaigns - Reach Local Banner Campaigns
- RSVP email blasts
Website: Newspaper: Multiple Press Releases Various Calendar Listings Other marketing sources are always in the works! |
 Naomi's Notes: "Balance"
How do you balance your work with everything else?
For most business owners, this is one area that is the most challenging. Daily circumstances can change that day's schedule in many ways. The best solution is to prioritize each day and keep in mind all relationships that are important to you.
Imagine someone on a balance beam who is on one foot and trying to remain steady. It takes a lot of focus on the task at hand to remain calm and still.
Try this standing with arms out, with your right foot on the floor and the left leg up with the knee bent and the left foot angled down and then hold it for 30 seconds. Switch to the other side and do the same. If you have trained your core muscles to handle this, then it is much easier. If you haven't trained those core muscles, then you will have a little more difficult time holding it for 30 seconds. While you are balancing, think about today's schedule and focus on the top three areas that are most important today.
Schedule in each day something that helps toward balancing at least two areas of your life. It takes a little up-front preparation, and you may make adjustments along the way. At the end of the week, review what you accomplished in this balancing technique. By continuing to train yourself and make the effort to work on this every day, it will help you feel more balanced at the end of each week. Going into the next week will be less stressful.
These are just a few of the areas to balance (put them in your order of importance today): your business, immediate family, extended family, health, friends, spiritual, emotional, personal growth, errands/to-do list, time for self, vacation, and other topics.
Every year that order of importance can change, depending on what life brings and depending on what you bring to your life. Just keep balance in mind no matter what life throws at you. |
Naomi Hulme, President and CEO of Home Improvement Shows, Inc. and Bridal Shows, Inc. was featured in a recent edition of the Dallas Business Journal.
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The Greater Dallas Chapter of The National Association of The Remodeling Industry (NARI) will hold its Fourth Annual Remodeled Homes Tour on October 23 and October 24, 2010, benefiting the North Texas Food Bank. This year there will be nine homes on the tour at locations throughout the Metroplex.
Visit www.naridallas.org for more information.
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The Business Conference
Wednesday, November 17, 2010
9:00 am - 5:00 pm
Arlington Convention Center
Bridal Shows, Inc. and Home Improvement Shows, Inc. are excited to be hosting our 5th annual Business Conference. The Business Conference is designed to help businesses discover and learn new ways to improve. This educational event will inspire and energize your staff for the coming year. With great motivating seminars, excellent networking opportinities, round table discussions, exhibits, and door prizes, we know this will be an event you do not want to miss.
Our Early Bird discount expires this Friday, August 27, 2010.
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| Upcoming Events |
Home Improvement Shows:
February 19-20, 2011
Dallas Convention Center, Hall E
August 27-28, 2011
Dallas Convention Center, Hall A |
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Message 
Don't miss the
Tree & Plant Sale
at the...
Sunday afternoon! (August 29th) |
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Book of the Month
Each month Naomi will reccomend a helpful business book to encourage learning! Contact us if you would like a list of suggested reading material to help your business! |
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Subscribe to Bridal Show Newsletter
If you are interested in receiving our monthly Bridal Shows, Inc. newsletter please CLICK HERE! Last month's business building article is titled: |
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Our Team 
Our team looks forward to working with the home improvement industry to build businesses and long lasting relationships! Each member of our team is able to help with any of our events, however those with a specific focus will be shown in parenthesis.
Naomi Hulme, CEM
President and CEO
972.713.9920 ext. 101
Ruthie Stivers Sponsorship Sales & Media Rep Director; Account Executive 972.713.9920 ext. 111
Jonathan Bostick
Senior Account Executive
(Home Improvement Shows)
with company since 2010,
and has worked with us for several years with our Exhibiting 101 seminars
972.713.9920 ext.
Brian Butler
Assistant On-Site Show Manager
Tracy Kopinski Administrative Manager; Maureen Johnston
Account Executive (Bridal Shows) with company since 2009
Amanda Byers
Account Executive (Bridal Shows) with company since 2010 Nichole Brawner
Business Conference Director with company since 2009 Nicole Albanese
Special Projects Manager with company since 2008 Cookie Hoffmann
Special Projects Assistant with company since 2009 Betty Yankee
Receptionist/Projects with company since 2007 Bonnie Crumpton Newsletter Editor |
 NARI Golf Tournament-
Raffle Trip Prize
Valued at $4,500!
This is a fun and exciting event for all! NARI is currently looking for more players in the golf tournament.
You do not have to be a NARI member to play. The cost to play is $95 per player, or $360 per team of four. If you would like to play in the tournament on September 24th, please contact the NARI office at 214-943-6274 or email to info@naridallas.org. There will also be raffle prizes that evening for those who have paid for dinner and raffle tickets. The Home Improvement Show is donating a grand prize of a 7-night stay at Sandals or Beaches Resorts in the Caribbean.
This ultra all-inclusive resort vacation package is for 2 adults, including: round trip airfare on American Airlines, transfers, taxes, and a garden view room at the resort. All travel must be completed by July 31, 2011. (Even though the average value of the trip is $4,500, it can range between $3,500 and $6,000, depending on date, location, and availability.)
Please check with the NARI office for dinner reservation prices and raffle ticket rates.
If you are also interested in donating a raffle prize for the golf tournament, please let the NARI office know.
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Join us on Facebook!
Receive updates about the Home Improvement Show, connect with other vendors and participate in discussion boards at our
You may also be interested in joing our other facebook pages below:
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| Contact Information |
Or call us at 972-713-9920
Copyright 2010 by Naomi Hulme, CEM, Home Improvement Shows, Inc. |
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